Job Description
This global hotel chain's website partners with a credit card product that drives a ton of revenue for the company from Chase and for Member's card spend, this now needs to be treated as a full blown initiative for attention. Chase gives this hotel company targets for how many channels they want them to work in and drive 60-70% of the credit card acquisitions, most come from the .com and mobile app. They need to use Adobe Analytics and Tableau to create dashboards of the data findings from scratch. They will consolidate the data from the credit card company and the hotel company, and will make recommendation based on the data. ex) ex) they get reporting on every ad that they place on the website, so make a recommendation of we see a lot of traffic going tot his placement but not a lot of applications coming, so we think this placement is underperforming so we need to target somewhere else, or digging into trends to see in each specific placement and recommending on how to change the placement based on the data, looking into low approval ratings
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Skills and Requirements
Adobe Analytics and Tableau dashboard creation from scratch
Consolidation from the data from both companies
SQL, creating scripts from scratch to access data
Make recommendations based on the data findings
Experience working with Membership data (applications and accounts)
Exposure to Loyalty programs for memberships
Someone who can be in the weeds on the data Mobile data and .com data
Local to Chicago
Presentation skills
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