Job Description

Director of Marketing & Communications
Residential Real Estate Sales Group | Maryland, DC, Virginia

About the Opportunity:

We're looking for a strategic, hands-on Director of Marketing & Communications to lead and scale our brand across the Maryland, DC, and Virginia markets.

This is a high-impact leadership role for someone who can think like a strategist and execute like an operator , owning everything from brand positioning to lead generation and agent recruitment.

You'll play a key role in shaping how we grow: attracting qualified buyers and sellers, elevating our market presence, and helping recruit top-performing agents.

What You'll Do:

• Lead and execute a comprehensive, data-driven marketing strategy aligned with company growth goals
• Own and evolve brand positioning across all channels and client touchpoints
• Drive digital marketing performance across social media, SEO, email, website, and paid platforms (Google, Meta, YouTube)
• Build and optimize campaigns focused on lead generation, conversion, and agent recruiting
• Analyze performance metrics and continuously improve ROI
• Partner closely with sales, leadership, and tech teams to align marketing with business objectives
• Oversee content strategy (video, social, lifestyle branding) and maintain a high-quality content calendar
• Manage vendors, budgets, and timelines with accountability and efficiency
• Leverage AI tools and automation to scale content and marketing performance

What You Bring:

Required:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5–10+ years of marketing experience (real estate experience strongly preferred)
• Proven success leading marketing strategy and driving measurable results
• Strong expertise across digital platforms, analytics, and campaign optimization
• Excellent leadership, communication, and organizational skills

Preferred:

• Experience with Adobe Creative Suite and video editing
• Real estate license (MD or VA)

What We Offer:

• Competitive base salary + performance-based bonus
• Health insurance and 401(k)
• Paid time off and holidays
• Ongoing professional development
• A clear path for growth within a scaling organization

Our Culture:

We're a collaborative, high-energy team that values positivity, accountability, and results . We celebrate wins, support each other, and take pride in the work we do.

If you're looking for creative ownership, real impact, and a team that moves fast , you'll fit right in (bonus: we're dog-friendly ).

Location: Full-time, in-office (Monday–Friday)
Ellicott City, Maryland

Job Tags

Similar Jobs